About the Product:
Weleda Pomegranate Firming Eye Cream is a gentle, but effective companion to help regenerate skins natural ageing process.
*Measurement of depth of wrinkles with PRIMOS, test with 22 subjects in 2009, age: 41 - 69 years.
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Ingredients:
INCI: Water (Aqua), Sesamum Indicum (Sesame) Seed Oil, Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Glyceryl Stearate SE, Macadamia Ternifolia Seed Oil, Butyrospermum Parkii (Shea Butter), Triticum Vulgare (Wheat) Germ Oil, Olea Europaea (Olive) Oil Unsaponifiables, Helianthus Annuus (Sunflower) Seed Oil, Punica Granatum Seed Oil, Argania Spinosa Kernel Oil, Panicum Miliaceum (Millet) Seed Extract, Ruscus Aculeatus Root Extract, Helianthus Annuus (Sunflower) Petal Extract, Xanthan Gum.
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Awards & Press Coverage:
WINNER: 2012 CEW Beauty Awards: Eco Beauty Award: Weleda Pomegranate Firming Facial Care >
YOU magazine (mail on Sunday), 29 April 2012. Feature: The 2012 Beauty Awards. They’re the Oscars of the cosmetic world, announced today exclusively in You. Report Josephine Fairley.
Forget the BAFTA’s, Forget the Brits. For beauty insiders, there’s only one event worth being on the VIP list for: the annual Beauty Awards Preveiw Evening hosted by Cosmetic Execustive Women (UK) (CEW UK), who this year is celebrating its landmark 20th year. (in case you didn’t know, CEW is the leading women-only networking organisation for the world of beauty, offering mentoring, helping career development and acknowledging great and glamorous achievements, too).
So, take all the major beauty names, and many undiscovered niche brands, hoping for their big break (which can mean instant bestsellers status), over 300 entries in all. Add 600 beauty insiders, who work within the industry. Mingle in London’s Royal Horticultural Hals – and let battle commence! After going home with the good-bag-to-end-all-goody-bags, packed with products to try, CEW (UK) members then have a month to use their expertise – and deliver a verdict on the ones that deserve this year’s coveted awards. This year, two more gongs were added to the CEW roll call: The Most Revolutionary Product of the Past 20 years, and The Eco Beauty Award (judged, in this case only, by a panel of independent sustainability experts). And now it’s time to roll out the red carpet and open those all-important golden envelopes . . .
Eco Beauty Award Winner mass or prestige market. The Eco Beauty Award. Weleda Pomegranate Firming Facial Skincare Range. Effective, all natural – and affordable: that’s Weleda, which has been a green beauty pioneer since 1921. This award, though, is for true sustainability, taking into account all aspects, from raw materials to energy use and packaging. The independent judges agreed: Weleda ticked all the boxes. (And FYI, Weleda’s are designed to be lighter in weight, resulting in ten tonnes less packaging in 2010.) From £21.95.
Natural Health Magazine, February 2012. Feature: The New Rules of Skincare. Chuck out your old creams and try the new approach says skin guru Sarah Jagger. What they say? Wrinkles and fine lines. Wrinkles may be part of growing old gracefully but that doesn’t mean we can’t slow down the rate at which the appear! . . . Weleda’s Pomegranate Firming Eye Cream will target crow’s feet and tighten around the entire eye area.
Celebrity Fans: Sarah Jagger (make-up artist)
Review:
At Home with Loraine, November 2011. Feature: Eye Creams. As you age, the skin around your eye loses its elasticity creating deep creases and folds. Specially formulated for delicate skin, these creams will plump up skin, soften lines and reduce dark circles.What they say? PRODUCT: Weleda Pomegranate Firming Eye Cream. Price: £21.95. HOW TO USE: Twice daily. ‘The eye cream felt like a texture between a lotion and a cream so was very easily absorbed into my skin and didn’t feel too heavy or greasy for the eye area. After using the cream I noticed a brighter skin tone and a decrease in visible lines around my eyes. I would definitely recommend this eye cream to other women’ Laura Rose, 39.
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