About the Product:
Weleda Pomegranate Firming Serum gives mature skin an intensive treatment with regenerating benefits. The skin receives intensive hydration, making it feel soft and smooth all day/night. Ingredients include: millet extract and pomegranate juice to help stimulate the skin’s cell renewal, improving and balancing the surface of the skin.
An ideal companion to skin’s natural ageing process
*Measurement of depth of wrinkles with PRIMOS, test with 20 subjects between 41 – 65 years of age, application of the product twice daily for 28 days.
**Measurement of skin moisture with a corneometer, test with 23 subjects between 41 – 70 years of age, 30 minutes after application.
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Ingredients:
INCI: Water (Aqua), Alcohol, Glycerin, Aloe Barbadensis Leaf Juice, Punica Granatum Fruit Juice, Panicum Miliaceum (Millet) Seed Extract, Prunus Spinosa Wood Extract, Xanthan Gum, Citric Acid, Fragrance (Parfum)*, Limonene*, Linalool*, Geraniol*, Citral*, Coumarin*. *from natural essential oils.
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How to Use:
Apply thinly to face, neck and décolletage every morning and evening after cleansing and toning and before applying Pomegranate Firming Day Cream or Pomegranate Firming Night Cream. Avoid the eye area.
Awards & Press Coverage:
Women’s Fitness Magazine, May 2012. Feature: Look younger all over. Don’t fear ageing, fight it! We’ve found top-to-toe solutions for every budget. What they say? The damage: Fine lines and wrinkles. When you live a really full and exciting life, it can show! Facial expressions can lead to grooves, furrows, crow’s feet and more. Sun exposure, smoking and even the way you sleep can exacerbate the damage. The fix. Clever cosmetics can blur the lines, literally, while serums with high-powered ingredients can ward off creases before they form. The products to try. Weleda Pomegranate Firming Face Serum gives a little lift before moisturiser.
Viva! Life Magazine, Spring 2012. Feature: Life Style. Viva!s self-professed ‘veganorak’ Kat Himmel takes the strain out of cruelty-free product spotting! What they say? It’s the Boom Balm. Talking of obsessions, I am guilty as charged when it comes to skincare. I am forever searching for the miraculous elixir that will undo any flesh-based besmirchment. When Weleda kindly offered me a sample of their new Pomegranate (apparently the word originates from the French pomme-grenade) Firming Face Serum, I greedily accepted and was aghast with the results. My skin responded extremely favourably to the simple, fuss-free formulation which was absorbed immediately, allowing for rapid application of my sun cream. Morning and night, it’s a multi-tasking dynamo. At £34.95 for 30ml, the serum is a luxury – but my tiny 5ml sample lasted just under a month so it’s economical.
Health & Fitness Magazine, January 2011. Feature: Feed your skin. Foods to beautify your skin – from inside and out. Beauty isn’t just skin deep! Your kitchen cupboards could be hiding some potent beauty-boosting ingredients. What they say? Nutrient-dense foods have anti-ageing, cleansing and revitalizing properties that work from the inside and on the outside, when applied directly to your skin. Here are our top five foods that should take pride of place in your kitchen or bathroom cabinets. Pomegranate. Check your beauty cabinet and you’re sure to find at least one product that contains pomegranate. Packed with antioxidant polyphenols, this fruit boosts your ski when eaten regularly and used as part of your skincare routine, says Williams. It’s rich in vitamin C for skin elasticity, and seed oil has been shown to regenerate the deeper skin cells, says Norton. Pomegranate is also astringent, so it tones and tightens your skin. Delicious beauty items we love . . . Weleda Pomegranate Firming Face Serum. In tests, this serum reduced the depth of wrinkles by 29 per cent and increased skin hydration by 39 per cent.
Review:
Celebrity make-up artist Louise Dartford says: I love the pomegranate firming face serum, it is lightweight and disappears quickly into the skin, making it great for use under make-up. Packed full of goodness it really helps to set your skin up for the day! A little goes a long way too, I take it down onto my neck and décolletage to keep everything youthful!
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