Certifications and labels


Natural cosmetics are not always natural cosmetics. NaTrue is the first internationally recognised quality seal for organic and natural cosmetics and thus creates clarity in the label ‘jungle’. Any products featuring the label of NaTrue guarantee the highest standards.

  • Natural and organic ingredients
  • Sustainable production process
  • Environmentally-friendly practices
  • No synthetic fragrances or dyes
  • No silicone oils, No ingredients from petrochemicals
  • No animal testing
  • No irradiation of end products or herbal ingredients

Each product is inspected by independent certification companies and the non-profit organisation NaTrue monitors the quality of the criteria. The first Weleda products, featuring the NaTrue label came on the market in the spring of 2009.

Cruelty Free Logo

Cruelty Free Cosmetics

Weleda has never tested any of its individual ingredients nor finished beauty products on animals. We don’t carry any bunny symbols on our packs because we are a global brand with international packaging, and we have the NATRUE seal on every single one of our cosmetics. NATRUE is against animal testing; their criteria stipulates:

“Products must comply first and foremost with the basic requirements of Cosmetics Regulation (EC) No 1223/2009, particularly with regard to their composition, safety, efficacy and labelling requirements. Furthermore, animal testing is fundamentally against NATRUE’s underlying values and ethics. It is for this reason that the NATRUE criteria extends the animal testing ban on finished cosmetic products as regulated by Regulation (EC) No 1223/2009 to countries outside the EU.”

Our products certified by NaTrue are 100% natural

We aim to use only the purest wild-harvested, biodynamic or organically grown ingredients. NaTrue is a certification scheme created by the International Natural and Organic Cosmetics Association to regulate and protect natural skin care products.

Free from

NaTrue and Weleda have a lot in common: we want to promote natural skin care and have a high standard of quality, with a strong emphasis on natural and organic ingredients and their careful processing. We want you to know why you can trust us and our products. NaTrue also attaches great importance to environmentally-friendly manufacturing processes. All of Weleda’s products are free from petroleum-derived ingredients, synthetic chemicals, synthetic preservatives, synthetic fragrances, GMOs, and they are never tested on animals.

Visit the official NATRUE website

Different criteria for each type of product

The evaluation process for each type of product is different, since (for example) skin lotion can’t be evaluated on the same criteria as shampoo, either in the ingredients or in the manufacturing process. NaTrue controls are independent and the organisation works on a non-profit basis, with all criteria and information publicly available. Transparency is a fundamental principle for NaTrue – as it is for us.

Constant improvement to reach the highest level of certification

NaTrue certification is divided into three stages. To reach the first stage, it must be demonstrated that all ingredients are of natural origin and that they are only processed in a gentle, sustainable way. The next two stages evaluate the proportion of ingredients from certified organic agriculture, with higher certification guaranteeing higher organic content. As you can imagine, the highest level is very difficult to achieve – deliberately so, as companies should constantly strive to improve their products.


In-house label

With our Vegan Label one can see at a glance which products do not contain any animal ingredients. All products with the company's Vegan Label are clearly and visibly marked and ensure 100% vegan cosmetics.

These products to not contain any honey, beeswax or other animal products.

The Butterfly Mark

Powered by Positive Luxury, The Butterfly Mark is awarded to luxury lifestyle brands that take pride in their craftsmanship, service and design, whilst caring about our planet’s resources.

With the help of our experienced sustainability council and external institutional partners we designed a robust assessment process that evaluates companies across the following five areas: governance, social framework, environmental framework, philanthropy and innovation.

To be awarded The Butterfly Mark, companies are required to respond positively to a minimum of 80% of questions in the assessment process and are further required to provide additional documents to support their application. Companies within the trusted Positive Luxury community are required to re-apply on a yearly basis. The Butterfly Mark offers wordless reassurance that a brand can be trusted.