Wild Rose

The subtle fragrance of the damask rose gives the products of the Weleda Wild Rose range a unique velvety touch. In ancient times rose oil was worth its weight in gold, the essential essence of the rose blossoms so valuable to rulers of the Orient that they would pay any price for this magical fragrance.

A magical fragrance from millions of flower blossoms

The subtle fragrance of the damask rose gives the products of the Weleda Wild Rose range a unique velvety touch. In ancient times rose oil was worth its weight in gold, the essential essence of the rose blossoms so valuable to rulers of the Orient that they would pay any price for this magical fragrance.

Three million blooms hand-picked

The value lies not only in the fineness of the fragrance, but also in the work that it takes to produce it. Three million flowers must be hand-picked to get one litre of rose essential oil, and today the process is no less exacting. On the plateau of the Turkish province of Isparta, Weleda has started a pioneering organic rose project together with a local distiller, where 300 farmers have converted their farms to grow sustainable roses. The precious fragrance is produced here organically and according to Weleda’s high quality standards.

As the flower pickers work through the bushes each morning from May to June, only the fullest, ripest flowers are picked and put into baskets. Each day’s harvest is then transferred into specially marked bags, brought to the distillery before midday. From here through to the finishing process, transparency and complete traceability of the manufactured product is guaranteed. The rose distillate is bottled in individually-marked containers and, after thorough checking and quality control, shipped to the Weleda in-house laboratory at the production plants.

Sustainable and ecological

Fair trade and organic quality are important pillars of Weleda’s procurement strategy, embodying the Weleda brand. This cooperation between Weleda and the Turkish rose distillery is a great example of sustainable and ecological management, where Weleda guarantees to purchase rose oil and in return receives a reliable supply of a consistently high quality product. This stable partnership has flourished since 2001 and shows with every intoxicating breath taken of our Wild Rose face and body products.