Weleda back in the zone...

Weleda sponsors The Model Zone 16-20 September 2016

After nine very successful years supporting London Fashion Week models, Weleda is thrilled to be supporting the British Fashion Council project The Model Zone again this September. This is the official LFW zone where models can rest and recharge their batteries between fittings and shows. The exact location each season is confidential, so that it remains a private haven where models can escape from the show pressure and media glare.

This relaxing retreat provides models with a nurturing oasis where they can unwind, shower, change, eat healthily, drink plenty of fluids, get some nutritional advice, discover the benefits of yoga and meditation, take off their make-up and enjoy a little pampering with organic skincare from Weleda.

Weleda will be offering models a special SOS Skin Food Facial – a 30 minute miracle worker. The facial skincare routine is designed to restore radiance using Skin Food as a moisture-boosting face mask, together with a selection of other organic Weleda facial care products made with calendula, chamomile, rosemary, lavender and almond (which are all ingredients in Weleda Skin Food) to de-stress and provide a pampering pick-me-up for LFW models during this demanding week of shows, fittings and photo-shoots.

Weleda’s experienced team of beauty therapists Nisha Jani, Amanda Bucher, Rachael Leffman, Lavine Ellington, Natalie Lewis, Shona McStravick and Siobhan O’Connor will offer revitalising treatments and massages plus natural skincare advice. Weleda homeopath Lucy Teixeira and Weleda pharmacist Evelyn Liddell will be on hand for wellbeing advice and holistic health consultations.

Models will take home a ‘Fashion Week survival collection’ containing some prized Weleda Skin Food and other treats including a cooling Foot Balm for tired, aching feet, a revitalising Evening Primrose Hand Cream, a soothing Aknedoron Purifying Lotion for problem skin and some handy travel minis to pop in a handbag when hotfooting it to the next event.

The bathrooms in The Model Zone will be stocked with Weleda organic soaps, shower gels, natural toothpastes and deodorants, plus Weleda’s gorgeous ‘Jardin De Vie’ natural fragrances to keep models front-row-fresh. Skin Food will also be working its magic backstage at many LFW shows where it has become a staple in so many make-up artists’ kits. This season Weleda is sponsoring the skincare for presentations by London designers Daniel Chen (of the label Xu Zhi) on Saturday 17th September, Manuel Facchini on Sunday 18th, and Ekaterina Kukhareva on Monday 19th September.

Formulated in 1926, the evergreen beauty classic Weleda Skin Food is celebrating 90 Years of naturalness this year. Top models rely on it to restore radiance, including Alexa Chung, Erin O’Connor, Suki Waterhouse, Dree Hemingway, Jessica Stam, Behati Prinsloo, Helena Christensen, Chandra North, Angela Lindvall, Claudia Barila and Karen Ferrari.