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Bump start

Weleda launch award-winning pregnancy oil – available May 2010

Weleda’s mother and baby range has just spawned a fabulous new Pregnancy Body Oil . It’s a promising start, with a prestigious new award from the highly respected midwife-tested TIPS awards scheme, where testers put the product through its paces and mums voted it an absolute ‘MUST- HAVE’.

Sharon Trotter, midwife and TIPS founder, explained: “Manufactured to the highest standards using naturally-sourced raw materials, this oil was a favourite with our pregnant testers. The extensive Weleda range is produced by a company with ethical and environmentally-friendly credentials that are second to none. Testers said the product was easy to use and absorbed immediately. They liked its gorgeous scent. Testers were impressed that the oil contains arnica, which is a natural anti-inflammatory.”

In order to meet the strict TIPS criteria for the trials, products must be free from SLS, SLES, parabens, phthalates, triclosan, propylene glycol, DEA (diethanolamine), MEA (monoethanolamine), TEA (triethanolamine), and MIT (methylisothiazolinone or methylchloroisothiazolonone).

“Although most of our testers were pregnant at the start of the trial, some went on to test the balms and oils during the postnatal period, and their experience suggests that the appearance of existing stretch marks and old section scars can be improved by using a quality pregnancy oil”, confirmed Sharon Trotter.

Weleda’s Pregnancy Body Oil (100ml) is delicately fragranced with pure essential oils all suitable for pregnancy. The rosy-sweet top note is Geranium, both relaxing and energising, to lift the mood. Geranium is also noted for its skin-healing properties (and often used in aromatherapy to treat broken veins, dry skin, cuts and bruises). This is balanced with soothing lavender, also valued for its skin-healing properties and for its ability to ease minor aches and pains or tense muscles (and equally to ease anxiety). Then warming orange – combining stimulating, relaxing and refreshing qualities – is a natural pick-me-up for anyone feeling over-tired. The base oil of sweet almond adds a delicious marzipan mellowness. The overall subtlety is ideal for pregnancy when our sense of smell is heightened and we tend to steer away from overpowering or synthetic fragrances.

Pregnancy Body Oil has also been dermatologically-tested on people with very sensitive skin, which is another common experience during pregnancy. It contains skin-smoothing jojoba oil, together with protective wheat germ oil rich in vitamin E and valuable unsaturated fatty acids. The final touch of magic is Weleda’s extract of organic arnica flowers, renowned for their natural anti-inflammatory properties, to support recovery.

Pregnancy Body Oil is ideal to soothe the skin as it stretches to accommodate a growing bump. Using the oil for massage will help keep the connective tissues elastic – our best defence against stretch marks. During pregnancy, circulation increases and skin can become drier. Our bodies are pre-programmed to store fatty reserves around the thighs, bottom and breasts, so we have the necessary energy to cope with the physical demands of a newborn baby. As a result, the skin around these areas is at risk of developing stretch marks.

Applied regularly to tummy, thighs, bottom and breasts, this oil improves the structure of the skin, leaving it velvety soft. Try gentle sweeping, circular movements (with both hands) on tum and breasts, and swirly figure-of-8 movements on buttocks and thighs. It is recommended for use from the beginning of pregnancy up to three months after birth, to ease the gradual change of size as the body grows or reduces during and following pregnancy. Developed with doctors and midwives, this comforting oil is a great way for mums to nurture themselves, to celebrate their changing shape, and bond with their bump.

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© Weleda 2010

Weleda UK Ltd
Heanor Road

Phone: 0115 944 8200
Fax: 0115 944 8210