Win the ultimate self-care bundle

In partnership with All4Maternity, we’re inviting Midwives to join our Weleda Midwife Community – a dedicated space created to support you in practice and beyond.  Sign up to be entered into a competition to WIN Weleda self-care goodies for your team, and you’ll also receive expert-led emails, invites to exclusive online or in-person events, product recommendations and more!  

We are proud to stand alongside midwives and support the essential work you do every day – thank you!

Sign up to enter the competition and join our Midwife Community

All4Maternity & Weleda: A Partnership Rooted in Holistic Care, Trust and Shared Values

For several years, All4Maternity and Weleda have worked side by side, united by a shared belief in holistic, woman
-centred care and the importance of supporting childbearing women, people, newborns and families naturally through pregnancy, birth and beyond. Our partnership has grown organically, built on mutual respect, aligned values and a deep commitment to health and wellbeing at every stage of the maternity and perinatal journey.

Both All4Maternity and Weleda champion a whole-person approach to health — one that recognises the connection between body, mind and emotional wellbeing. From the very beginning, this shared philosophy made collaboration feel natural. Whether supporting midwives, expectant parents or new families, our work together has always been guided by the same intention: to enable evidence-informed choices, nurture confidence and place trust back into natural processes.

Shared Values, Shared Vision
Weleda’s long-standing commitment to natural, ethically sourced products and sustainability closely mirrors All4Maternity’s ecological approach to maternity care and education. Both organisations value integrity, transparency and evidence- based practice, while honouring traditional wisdom and the body’s innate ability to heal and thrive.
Over the years, our partnership has supported midwives and maternity professionals with trusted resources, education and products that align seamlessly with their practice. This alignment has allowed both brands to grow together, not just commercially, but philosophically, reinforcing the importance of care that is gentle, respectful and rooted in nature.

Looking Ahead
The Weleda x All4Maternity partnership continues to grow from strength to strength, grounded in shared values and a collective vision for better maternity care. As we move forward, our focus remains on supporting midwives, empowering families and championing holistic wellbeing — together.

We are proud of what we have built so far and excited for what lies ahead.
 

Expanding our Partnership: Weleda Advocates

As our collaboration continues to evolve, we are excited to introduce a new chapter in our partnership: working together to invite more midwives to become Weleda Advocates.

Formerly known as Weleda Wellbeing Advisors, Weleda Advocates are passionate professionals who believe in the power of natural products and holistic health. Midwives play a vital role in guiding families through some of life’s most transformative moments, and their voices, experience and expertise are invaluable in helping more people understand the benefits of Weleda’s products.
Through this initiative, All4Maternity and Weleda are working together to support midwives who wish to deepen their connection with Weleda, whether by sharing knowledge, recommending products aligned with their values, or building a flexible and meaningful additional income stream that complements their professional work.

Led by Belief: Sheena & Anna Join as Advocates
As co-founders of All4Maternity, Sheena and Anna have always believed in walking the talk. Their decision to join as Weleda Advocates themselves reflects their genuine trust in the brand and its products, as well as their desire to see more families benefit from natural, holistic solutions.
With years of experience supporting women, babies and maternity professionals, Sheena and Anna know how important it is for recommendations to be authentic and values led. Their belief in Weleda is deeply aligned with their holistic approach- one that prioritises education, empowerment and gentle, effective care.


“As midwife clinicians, educators and leaders, we care about both the families using maternity services and those providing them. We believe in the benefit of Weleda for nourishing everyday care for ourselves and our families. Using the pregnancy and baby range ourselves, alongside the wider Weleda range, has enabled us a unique and personal relationship with each product in the range. The smell of calendula now reflecting those special moments of parenthood etched in our hearts and mind. We look forward to welcoming more midwives into the Weleda Advocate community.” Sheena and Anna Byrom

By becoming Advocates, Sheena and Anna hope to inspire other midwives and maternity professionals to explore the opportunity, share products they truly believe in, and be part of a supportive community that reflects their own philosophy of care.

 Sign up below!