THE WELEDA ADVOCATE COMMUNITY
Join the Weleda Advocate Community and become part of our growing cause.
Welcome to our Weleda Advocate Community. Weleda Advocates share and support others in living a more natural, healthy, and ethical lifestyle. They care about holistic wellbeing, Weleda’s values and natural products, and enjoy connecting with their communities. A Weleda Advocate is someone who speaks for, supports and champions our brand proudly and publicly, educated people recommending, guiding others, sharing values, as well as using and selling our products. Our growing community of Weleda Advocates, from diverse backgrounds, run their own mini businesses. They inspire positive change through everyday choices, foster meaningful conversations, earn income, and help others embrace a more natural lifestyle. Join our cause and become a Weleda Advocate

MICHELLE SUTHERLAND
Michelle Sutherland is Acting Head of Community for Weleda Advocates, bringing extensive experience in community building, communications, and purpose-led leadership. Passionate about wellbeing, sustainability, and meaningful connection, she is dedicated to creating an inspiring, diverse, inclusive and supportive advocate community where people can share experiences, grow their confidence, and help spread Weleda’s values of natural health, beauty, and care for people and planet.
„Community has always been at the heart of Weleda, and our Weleda Advocates play a truly special role in helping that community flourish. Their enthusiasm, authenticity, and kindness shine through in everything they do, whether they're sharing a favourite product, supporting others on their wellbeing journey, or simply championing a more natural way of living. It's a privilege to celebrate and grow alongside such an inspiring group of people.”
− Michelle Sutherland, Acting Head of Community - Weleda UK
To help you get started as a Weleda Advocate, we have created a Weleda Advocate Starter Kit for £149 which gives you £400 worth of products and business tools, including an online webshop to help you get started straight away, and an abundance of support and training. All our Weleda Advocates are insured either by their own public liability or via Weleda’s at a cost of £30 per annum. We ask for your commitment to attend regular training either in person or via our Webinars. Here at Weleda we pride ourselves in equipping our Weleda Advocate with sound knowledge of our company ethos, our ingredients, and our products enabling them to advise customers on what is right for them – it isn’t just about selling products.
YOUR WELEDA ADVOCATE KIT
While items are subject to change, your kit will include a range of our most popular products.
BECOME A WELEDA ADVOCATE



WHAT IS A WELEDA ADVOCATE?
It’s a position that invites you to learn more about natural health and organic beauty, and connects you with new and interesting people. It inspires you to inform and engage others, learn new skills, discover new experiences and earn money at a pace that suits you. Our customers love our ethos, values and natural ingredients. They demand only the highest standards of stewardship in the way their skin and health care products are formulated and made.
WHY BECOME A WELEDA ADVOCATE?
- Represent a trusted, natural brand with almost 100 years of heritage, rooted in respect for people and nature.
- Join a friendly, supportive community that values honest conversations and shared learning.
- Enjoy exclusive discounts on Weleda’s 100% natural, certified products.
- Receive a personal webshop and earn commission through product sales.
- Access ongoing training via Weleda’s Training Academy and webinars to build confidence and expertise.
- Share your feedback on our products and help shape future products and marketing.
- Early access to new product launches and promotions.
- Invites to Weleda Advocate face to face events throughout the year.
WHAT WILL YOU DO AS A WELEDA ADVOCATE?
- Use your passion for natural health, beauty and wellbeing to build a business in partnership with Weleda.
- Be part of a nurturing, supportive, ethical company.
- Work flexibly at times to suit you and your family.
- Be supported while you grow your business.
- Enjoy being part of an upbeat and enthusiastic set of like-minded people – have fun, laugh, learn, give and receive.
WHY ARE WELEDA ADVOCATES IMPORTANT TO US?
Our Weleda Advocates love our ethos, values, and products too. They are a crucial link between Weleda and our customers in their community. Every Weleda product helps to maintain, promote and restore health and well-being naturally, and our Weleda Advocate ensure that everyone gets the products, holistic advice and support that is perfect for them.
HOW IS OUR ADVOCATE PROGRAMME DIFFERENT TO OTHERS?
Weleda Advocates are only recruited by Weleda Head Office. All training is provided free of charge, and you will be welcomed into our family with a community mentor to support you on your journey. The Weleda Advocate Community is uniquely different; we support you to set your own goals, helping you to grow your business at a pace that suits.
Still want to learn more? Email us at community@weleda.co.uk or give us a call on 0115 944 8698.
























