Why should you try the Weleda Pomegranate Firming range? As we age, the skin’s circulation and skin cell’s renewal rate begin to decrease, which makes it harder for our epidermis to remain soft and supple. We need extra nourishment to prevent sensitivity, dryness and irritation. The potent power of pomegranate – rich in vitamins C, B5 and potassium and high in powerful polyphenols – makes it ideal for boosting skin’s regenerative processes. Our cold-pressed organic pomegranate seed oil that comes from a farming partnership in Italy, is combined with replenishing argan and borage oils to leave skin feeling firmer, more vibrant and naturally radiant.