Jayn Sterland is the managing director of Weleda UK and No1 of the ‘The Who’s Who of Natural Beauty’ for the last three years. Jayn has made it her mission to clean up the beauty industry, eliminate greenwashing and to encourage the industry to be more socially responsible for what goes on the shelf.

Jayn joined Weleda 10 years ago seeking to rebalance her life. On a quest to find something more meaningful, after a hectic career in the unsustainable world of fashion, Jayn found what she was looking for in Weleda, the global leader in sustainable cosmetics and phyto-medicine, which she calls simply, a ‘philosophy for living.’

Jayn also discovered in the Weleda archive,  Skin Food - originally created in 1926, Skin Food has become a best-selling, award-winning cult classic loved by everyone.

In her spare time Jayn tries to balance her personal life alongside those of her two sons, Bella the dog, all whilst supporting her husband with his craft-brewery, although as she says most of the help is in tasting!

Jayn speaks regularly at national and global events about 'cleaner beauty' and the need for the beauty industry to clean up its act when it comes to greenwashing and the use of harmful chemicals within products.

Watch Natural Beauty News' Jayn Sterland Interview