Jayn Sterland is the managing director of Weleda UK and No2 of the latest ‘Who’s Who of Natural Beauty’ having been at the No1 spot for four consecutive years. Jayn has made it her mission to clean up the beauty industry, eliminate greenwashing and to encourage the industry to be more socially responsible for what goes on the shelf.

Update: We're excited to announce that the British Beauty Council has appointed Jayn to its advisory board! Read more »

Jayn joined Weleda 12 years ago seeking to rebalance her life. On a quest to find something more meaningful, after a hectic career in the unsustainable world of fashion, Jayn found what she was looking for in Weleda, the global leader in sustainable cosmetics and phyto-medicine, which she calls simply, a ‘philosophy for living.’

Jayn also discovered - in the Weleda archive - Skin Food. Originally created in 1926, Skin Food has become a best-selling, multi award-winning cult classic loved by everyone..

In her spare time, Jayn tries to balance her personal life alongside those of her two sons, Bella the dog, all whilst supporting her husband with his craft-brewery, although as she says most of the help is in tasting!

Watch In the Chair with Tabitha JK & Jayn Sterland 

In the Chair with Tabitha JK & Jayn Sterland from Tabitha James-Kraan on Vimeo.

Jayn speaks regularly at national and global events about 'cleaner beauty' and the need for the beauty industry to clean up its act when it comes to greenwashing and the use of harmful chemicals within products.

Dates for talks in 2021:

Past events: