Men’s Model Zone Heads East


Weleda sponsors The Model Zone at London Fashion Week Men’s 5-7 January


Weleda is excited to be sponsoring the Men’s Model Zone for London Fashion Week Men’s this season as this project is relocating to London’s E1 to be nearer the shows at the Old Truman Brewery in Brick Lane. Visitors to The Men’s Model Zone will be able to take advantage of holistic massage treatments and skincare advice courtesy of the Weleda team.


Weleda has created a little holistic haven for show weary models in The Men’s Model Zone. This is a private space where models can rest and recharge their batteries between castings, fittings and shows during LFWM. This relaxing retreat provides a nurturing oasis where models can unwind, refuel, and make the most of relaxing treatments from Weleda’s holistic therapists Nisha Jani, Megan Edwards, Rachael Leffman, Katerina Roberts, Gabriele Haynes and Sarah Morgan. Weleda homeopaths Rachael and Katerina will also be on hand to offer natural health advice.

Image titleModels have the chance to experience a revitalising Skin Food Facial, which is a 30-minute radiance-restoring treat with Weleda Skin Food. The facial uses Skin Food as a moisture-boosting facemask, together with a selection of other Weleda skincare products to cleanse, soothe and revive a lacklustre complexion. Or models can relax with an aromatic upper body massage to ease aches and pains and release any tension held in the neck, arms or back.

Models take home a ‘Fashion Week survival collection’ containing some prized Weleda Skin Food and other treats to keep them fresh and fragrant. Formulated in 1926, many top models rely on Skin Food to restore a healthy glow. Well-known fans of Weleda skincare include British models David Gandy and Andrew Cooper, actors Max Irons and Adam Garcia, television sports presenter Ore Oduba and Olympic equestrian champion William Fox-Pitt.

As well as Skin Food, The Men’s Model Zone goody bag also includes a gentle Shaving Cream and shaving brush to tackle any five o’clock shadow, a recuperating Arnica Bath Soak, energising Arnica Sports Shower Gel, travel sized Arnica Massage Oil and soothing Aknedoron Cleansing Lotion.

Image titleWeleda Skin Food will also be working its magic backstage at LFWM. Make-up designer Riona O’Sullivan and her team will be using Weleda skincare exclusively at the presentation for Labrum London, a label founded by London-based designer Foday Dumbuya who was originally from Sierra Leone. It’s a label that understands all about attention to detail, craftsmanship, with a focus on the individual rather than the market, and creating timeless fashion rather than short-term trend – an ethos very similar to that of the Weleda brand.

Herself Steiner educated and familiar with the Weleda brand from childhood, Riona will be using a mixture of Weleda’s Moisture Cream for Men, Shaving Cream, One Step Cleanser Toner, Skin Food original, Skin Food Light and Skin Food Lip Balm. As Riona explains:
“Weleda is a brand I trust and use myself. Like Labrum, passion, quality and integrity defines the Weleda brand. Backstage at fashion week can be so hectic, so sitting a model down and giving them a treatment with a beautifully fragranced product such as Weleda Skin Food creates a few moments of calm.”

Weleda Skin Food will also be restoring skin radiance backstage at the Daniel W Fletcher show and presentation by menswear brand Studio ALCH with makeup artist Mona Leanne and her team.

Competition terms and conditions


  1. The promoter is: Weleda UK Ltd (company no. 203230) whose registered office is at Weleda UK Ltd, Heanor Road, Ilkeston DE7 8DR
  2. Employees of Weleda UK or their family members or anyone else connected in any way with the competition or helping to set up the competition shall not be permitted to enter the competition.
  3. Only residents in the UK are permitted to enter the competition.
  4. Closing date for entry will be midnight 9th January 2018. After this date, no further entries to the competition will be permitted.
  5. The winner will be chosen from the qualifying entrants by a member of the Weleda Marketing Team.
  6. No cash alternative to the prizes will be offered. The prizes are not transferable. Prizes are subject to availability and we reserve the right to substitute any prize with another of equivalent value without giving notice.
  7. There will be 1 winner selected for this competition.
  8. The prize is 1 Model Zone Goodie Bag containing 1 x 50ml Arnica Sports Shower Gel, 1 x 50ml Arnica Recuperating Bath Milk, 1 x Men’s wooden Shaving Brush, 1 x Men's Shaving Cream, 1 x Mini Aknedoron Cleansing Lotion, 1 x Mini Arnica Massage Oil, 1 x Mini Skin Food and 1 x Shower Scrunchie (Sea Buckthorn orange) valued at £30.
  9. The promoter reserves the right to cancel or amend the competition and these terms and conditions without notice in the event of a catastrophe, war, civil or military disturbance, act of God or any actual or anticipated breach of any applicable law or regulation or any other event outside of the promoter’s control. Any changes to the competition will be notified to entrants as soon as possible by the promoter.
  10. The promoter is not responsible for inaccurate prize details supplied to any entrant by any third party connected with this competition.
  11. The winner will be notified by email and/or phone within 2 days of the closing date. If the winner cannot be contacted or does not claim the prize within 5 days of notification, we reserve the right to withdraw the prize from the winner and pick a replacement winner.
  12. The promoter’s decision in respect of all matters to do with the competition will be final and no correspondence will be entered into.
  13. By entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions.
  14. The winner agrees to the use of his/her name and image in any publicity material. Any personal data relating to the winner or any other entrants will be used solely in accordance with current [UK] data protection legislation and will not be disclosed to a third party without the entrant’s prior consent.
  15. The winner’s name will be available 28 days after closing date by sending a stamped addressed envelope to the following address Marketing competitions, Weleda UK Ltd, Heanor Road, Ilkeston DE7 8DR
  16. This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook, Twitter or any other Social Network.
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