Weleda partners with Victoria Beckham backstage at London Fashion Week for #VBAW20

As a long-standing fan of Skin Food, Victoria Beckham has chosen once again to partner with Weleda to offer models a moment of relaxation backstage. 

For #VBAW20, Weleda’s Wellbeing Zone backstage encouraged models to take time out to enjoy a therapeutic hand massage courtesy of Weleda Wellbeing Advisors. With acupressure points all over the hands, the therapeutic effects of this holistic mini massage – which helps relieve tension and promote relaxation – makes it the ultimate express treatment within the confines of the pressured backstage environment, calming the mind and soothing the senses.

Weleda’s team used Skin Food Light for its nourishing formula which combines organic sunflower oil with skin-calming extracts of wild pansy, chamomile and calendula. This lotion is inspired by the formula for the original Weleda Skin Food, with the familiar clean, uplifting fragrance, but more suited to on-the-go moisturisation, soaking in quickly to leave skin instantly nourished and smooth without any stickiness.

Weleda’s iconic Skin Food is a long-standing backstage favourite with make-up artists and models alike including Alexa Chung, Marie Helvin, Rosie Huntington-Whiteley, Jacquelyn Jablonski, Doutzen Kroes, Stella Maxwell, Carolyn Murphy, Arizona Muse, Erin O’Connor, Behati Prinsloo, Jessica Stam, Suki Waterhouse and Lindsey Wixson.

Make-up artists rely on Weleda Skin Food backstage for a variety of uses:

  • As a pre-foundation base for glowy skin
  • To highlight cheekbones and brow bones
  • For prepping dry, dehydrated lips before lipstick application or for soothing lips after frequent lip colour changes
  • To tame eyebrows
  • For conditioning skin on hands, elbows and knees
  • As a restorative face mask between shows

Skin Food is also the star of The Model Zone, part of the British Fashion Council’ s Model Health Programme to promote the wellbeing of models during London Fashion Week, an initiative that echoes Weleda’s own approach to holistic healthcare and the view that wellbeing is the key to true beauty. Weleda has supported London Fashion Week’s Model Zone for more than a decade.