Back in the zone: a sustainable sanctuary
The Model Zone returns for LFW, 18-22 February 2022
Weleda is delighted to be back in The Model Zone for London Fashion Week this February, following the last two year’s disruption due to the Pandemic. The original green beauty brand will once again be hosting a sustainable sanctuary for models to rest and recharge between shows, fittings and photo-shoots. Weleda is proud to have supported this wonderful project for 14 years, and is very much at the heart of this initiative - creating a welcoming space for models’ health and wellbeing.
The Model Zone provides models with a haven where they can relax, unwind, eat healthily, take off their make-up, kick off their shoes and enjoy a little pampering with Weleda’s organic skincare. The team will be using Weleda’s new organic Calendula & Chamomile Hand Sanitiser to look after models in the lounge area, and a sample will be in the models’ gift bags to take away. Weleda’s team of Wellbeing Advisors Karon Stubbs, Nisha Jani, Gabrielle Haynes, Rosa Gomez and Svetlana Radziuviene will provide relaxing mini massages and 1:1 skincare consultations.
Models can pick up their exclusive Model Zone goody bag, this season containing not only samples of cult classic Skin Food and its sibling Skin Food Light, but also a handy Skin Food Lip Balm to keep lips moisturised and protected against February’s cold.
Weleda’s new Prickly Pear Cactus 24h Hydrating Facial Lotion will keep skin smooth and hydrated all day, whilst the luxurious Pomegranate Regenerating Body Lotion and soothing Almond Sensitive Hand Creamwill nourish and replenish all week long.
A travel sized tube of Calendula Shampoo & Body Wash will keep models fresh and fragrant between shows.
Shop the Model Zone goody bag:
New collaboration for London Fashion Week
This season Weleda is excited to collaborate with makeup designer Famida Pathan for the Helen Anthony presentation at 16:30 on Monday 21 February 2022. The look Pathan is creating for the show will be subtly-mattified velvety skin contrasting with bold glowy lips, inspired by the structured and impeccably tailored silhouettes of the beautiful clothes by British designer Naeem Anthony.
Naeem Anthony designs his own fabrics in collaboration with British luxury mills whilst working hard to represent a rich variety of different cultures. The collection will be modelled by 30 models, supported by a large crew of 11 makeup artists. Famida Pathan explains the look she has created for the event:
“The skin is hydrated, healthy and luxurious with a smooth velvety finish. To achieve this look, skin will be prepped with Weleda’s Aknedoron Purifying Lotion then moisturised with the Prickly Pear Cactus 24hr Hydrating Facial Lotion. To set and finish, the Prickly Pear Cactus Hydrating Facial Mist is then spritzed all over. There will be minimum eye makeup, set against a bold glossy wet lip, which will be hydrated using Skin Food Lip Balm. The cheeks are sculpted and strong. Finally the skin on hands and arms is hydrated using the Skin Food Body Lotion. This look is about strength, confidence and unquestionable self belief. Believe in yourself, be confident and follow your heart”.