Natural Cosmetics Week

What is Natural Cosmetics Week?

Natural Cosmetics Week is more than a campaign, it’s a collective effort to build a more honest and responsible future for the sector. For one week in November, brands, retailers, professionals, scientists, and consumers will come together to spotlight the real impact of truly natural and organic cosmetics.

This year’s Natural Cosmetics Week - led by NATRUE, the international certification standard you’ll find on Weleda packs - celebrates the theme “Natural Care, Real Impact: Trust What’s Behind the Label.”

It’s a reminder that today’s natural beauty is a powerful fusion of nature and science. Advances in green chemistry and sustainable innovation mean certified natural products can now match the performance of conventional cosmetics, while staying true to ethical and environmental principles.

Beauty with integrity

At Weleda, we know our customers are thoughtful about what they buy, consciously choosing fewer, better-quality products, and caring deeply about what’s inside every bottle - and the impact those ingredients have on our skin, our planet, and the people who produce them.
As more of us seek products that reflect our values, the focus on authenticity, transparency, and real impact is reshaping the beauty landscape for good.

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Why certification matters

In a beauty aisle crowded with buzzwords like “eco” and “natural”, true transparency can be hard to find. That’s why certification is so important.The NATRUE label is your guarantee of genuine naturalness - built on rigorous, transparent criteria that protect both people and planet.

What the NATRUE label stands for:

•Only granted to brands dedicated to authentic natural and organic beauty
•100% natural, naturally derived, or nature-identical ingredients only
•No GMOs, silicones, parabens, or microplastics
•No synthetic fragrances or mineral oils
•Independent external certification for full transparency
And while NATRUE doesn’t certify cruelty-free claims, it’s reassuring to know the NATRUE label is not permitted on products that have been tested on animals.

NATRUE Panel Discussion Webinar: 18th November 10.30am - 11.30am

Join us for “Decoding Naturals: Ingredients, Claims and Why Certification Matters”, an interactive online panel discussion moderated by Lisa Oxenham, beauty and wellness journalist, creative consultant and former Beauty & Style Director at Marie Claire UK. Together with experts from beauty brands Weleda, Lavera, Logona, Santé, and Heliotrop, the discussion will explore how natural cosmetics are formulated, how product claims are made responsibly, and how the certification labels help consumers identify authentic and trustworthy natural beauty products.

As awareness around sustainability and ingredient transparency grows, this  session will take participants behind the scenes of natural beauty—from sourcing and innovation to the certification processes shaping the industry. Through real-world examples and expert insight, the webinar will shed light on what makes ingredients genuinely natural, the challenges of formulating without synthetics, and the role of certification in protecting both people and planet.