Jayn Sterland voted #1 in the 2023 Who’s Who In Natural Beauty

Jayn Sterland, managing director of Weleda UK, has retained her No.1 position in the latest ‘Who’s Who in Natural Beauty’, which recognises the organic beauty sector’s leading personalities, and those driving change and growth in the industry.

The Top 25 is published in the autumn issue of Natural Beauty News and represents a compilation of “…the personalities who have helped make plant-powered skincare the world-changing sector it is today … ambitious entrepreneurs, exacting formulators and rigorous regulators, industry cheerleaders, thought leaders and tireless advocates. With their forward-thinking ethos, style and passion, the natural beauty sector is sure to soar into a cleaner, more ethical and sustainable future.”

#1 The Weleda Leader

“For over a decade now Jayn Sterland has ploughed her energy into the brand she loves, helping to drive the beauty industry towards social and environmental responsibility and more sustainable business practices. It’s a mission she continues in her work as a public speaker and columnist, while still offering her time and expertise to groups such as the B Corp Beauty Coalition, the Sustainable Beauty Coalition (which she chaired for over two years) and the British Beauty Council where she now holds the position of pillar president (ESG). Hers is an ethics-led approach that has made Weleda a cherished must-have for conscious consumers across the UK, as well as a retailer favourite. It’s also made her a worthy regular in our Top 25. Congratulations Jayn!”

This is the 11th year that Jayn has featured in the Top 25 and her seventh time in the No.1 spot!


“I am so appreciative of everyone who took the time to nominate me, amongst this inspiring list of influential voices in our industry. It really helps sustain our commitment to growing the sector when our voices are heard and our efforts recognised, and I know it will spur us on to further action to make the beauty industry increasingly sustainable”.

2023 Who’s Who In Natural Beauty Top 25

1.  The Weleda Leader, Jayn Sterland, Managing Director, Weleda UK
2. The First Family, Alex and Kim Barani, Co-Founders, Kinetic Natural Products Distributors.
3. The Bio-Luxe Legend, Anabel Kindersley, Co-Owner, Neal’s Yard
4. The Beauty Flag-Bearer, Millie Kendall, CEO, British Beauty Council
5. The Gourmet Go-Getters, Jo & Stuart Chidley, Founders, Beauty Kitchen
6. The Clear-Skin Winner, Kyle Frank, CEO, Frank's Remedies
7. The Blomma Bloomer, Karen MacDonald, Owner, Blomma Beauty
8. The First-Choice Formulator, Lorraine Dallmeier, CEO, Formula Botanica
9. The Anti-Greenwash Guru, Mark Smith, Director General, NATRUE
10. The Skin Saviour, Lauren Murrell CEO and Co-Founder, By Sarah London
11. The People's Choice, Charlotte Vohtz, Founder, Green People
12. The Organic Amplifier, Paige Tracey, BD Manager, Soil Association
13. The Core Creative, Terence Chung, Co-Founder, FRUU
14. The Hyper-Pigmentation Pioneer, Yaw Okyere, Founder and CEO, Ava Estell
15. The Natural Kri-ator, Rupa Wincell, Kri Skincare
16. Style with Substance, Lisa Oxenham, Beauty & Style Director, Marie Claire
17. The Ethical Evolver, Vic Wood, Founder, Greener Beauty
18. Best Faace Foward, Jasmine Wicks-Stephens, Founder, Faace and The Known Community
19. The Skin Soother, Nazma Bashir, Founder, Solo Skin London
20. The Pursuer of Pure, Alice Wu, Founder, Peace & Pure
21. The Obvious Choice, Sian Louise, Founder, Obvs Skincare
22. The Glowing Entrepreneur, Roshanne Dorsett, Founder and CEO, The Glowcery
23. The Melanin Maven, Apinke Efiong, Founder, Eko Botanicals
24. The Grown-up Glow-Up, Jenni Retourne, Founder, Willowberry
25. The H20-Free Hero, Emma Thornton, Founder, True Skincare

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