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Jayn Sterland at No1 four years running in UK's ‘Who’s Who in Natural Beauty’

Jayn Sterland, managing director of Weleda UK & Ireland, has once again held on to the top spot in this year’s ‘Who’s Who in Natural Beauty’ for the fourth consecutive year! Published in the autumn issue of Natural Beauty News, the Top 25 provides an overview of the leaders and prominent figures who are influencing and leading the UK’s natural beauty industry, all voted for by their industry peers.


Image titleThe magazine’s Editor Rosie Greenaway commented:

“With a near-century of unique natural heritage behind it, Weleda isn’t just another beauty business – and Jayn isn’t just another managing director. Sustainable principles have always informed her life, and they drive everything the pioneering brand seeks to achieve too. An energetic activist for social and environmental responsibility, Jayn’s a committed campaigner for cleaner beauty who’s dedicated to harnessing Weleda’s rich and distinctive past to lead our sector forward.”

Jayn, who has regularly appeared in the Top 25 since 2013, commented on hearing the news:

“I am immensely proud and honoured to be find myself in the No1 spot, especially as it is voted for by the industry itself. In certified organic beauty we work to the highest standards, ensuring our products enhance the health of our customers and that of the planet. I commit to work tirelessly, with my colleagues, to do the right thing daily by balancing people, planet and profit and helping to clean up the beauty industry by holding it responsible for its actions.”

The list includes founders of beauty brands, manufacturers, bloggers and influencers, writers, distributors and make-up artists who all champion natural and organic cosmetics on a daily basis.

As Rosie Greenaway explained:

“As natural beauty edges towards the mainstream, our industry has been busy working at grassroots level to build demand and dictate trends – which makes for an amazing Who’s Who for 2019. Meet our sector’s true movers and shakers. They’re the people who’ve shaped the industry all through the year - nurturing brands, spreading knowledge and building awareness.”

  1. Jayn Sterland - Weleda
  2. Jo and Stuart Chidley - Beauty Kitchen
  3. Alex and Kim Barani - Kinetic
  4. Lorraine Dallmeier - Formula Botanica
  5. Helen Yeardsley – Y Consultancy
  6. Tabitha James Kraan - TJK Organic Hairdressing
  7. Ailish Lucas – The Glow Getter
  8. Janey Lee Grace – Radio presenter and writer
  9. Fiona Klonarides - The Beauty Shortlist
  10. Sonia White – Amarya
  11. Dr Mark Smith – NATRUE
  12. Imelda Burke - Content Beauty & Wellbeing
  13. Clare and Rebecca Hopkins – Balance Me
  14. Yelena Serebryakova – Lena Wild
  15. Katie Hill – My Green Pod
  16. Dominika Minarovic and Elsie Rutterford – BYBI Beauty
  17. Kirstie and Luke Sherriff – Pinks Boutique
  18. Mel Jenkinson – Glow Organic
  19. Lou Dartford – Makeup artist
  20. Alex Nicolaou – NINI Organics
  21. Mitch McCarthy-Kalischer – Holland & Barrett
  22. Ariane and Delphine Chui – Ftoxins
  23. Graeme Hume – Pravera
  24. Emma Thornton – TRUE Skincare
  25. Georgia Barnes – Soil Association

Get to know Jayn

No1 of the ‘The Who’s Who of Natural Beauty’ - find out the national and global events that Jayn will be speaking at.

Read more about Jayn
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