Jayn Sterland celebrates top spot in this year’s Who’s Who In Natural Beauty


Jayn Sterland, managing director of Weleda UK, is celebrating her No.1 position in this year’s ‘Who’s Who In Natural Beauty’ which recognises beauty’s sustainable superstars. The Top 25, published in the Autumn issue of Natural Beauty News, lists the most influential voices in the natural and organic cosmetics industry that are helping to take the NOC sector forward. The editor explained:

“Ask any natural beauty advocate for their ultimate must-have product and the chances are they’ll choose something by Weleda. So it makes sense that the woman behind this best-loved brand should be number one in our countdown. Not one to rest on her laurels, Jayn Sterland brings her activist mindset to bear on every aspect of the company’s success, constantly pushing forward to make Weleda as ethical and sustainable as possible while staying true to Rudolf Steiner’s key principles. It’s a careful balancing act that she pulls of with (sustainable) style. Now with her position as chair of the Sustainable Beauty Coalition adding to her already formidable resumé, she’s leading the charge in tackling beauty’s toughest issues and fighting for a greener, more responsible beauty sector”

This is the 9th year that Jayn has appeared in the Top 25 since 2013 and her fifth time at No.1. On hearing the news she commented:

“I feel very honoured to have been voted into the Natural Beauty Top 25 again this year, thank you to everybody that took a moment to cast their vote! I am really delighted to find myself in such great company, and encouraged to be grouped with so many like-minded allies who are all drawing on their different strengths to help take natural and organic cosmetics forward and to build a more sustainable future for the beauty industry.”

Having been appointed to the Advisory Board of the British Beauty Council in 2019, earlier this year Jayn was appointed Chair of the British Beauty Council’s new Sustainable Beauty Coalition, which has a primary role to develop a clear strategy, roadmap and initiatives that will accelerate the sustainability efforts of the industry, to encourage and strengthen links across the industry to accelerate collaboration, knowledge and bolder collective efforts, and to champion the green economy.


2021 Who’s Who In Natural Beauty Top 25


1.  The Weleda Wunderkind - Jayn Sterland, Managing Director, Weleda UK
2.  Cooking Up A Storm - Jo Chidley, Founder, Beauty Kitchen
3.  Blooming Talent - Lorraine Dallmeier, CEO, Formula Botanica
4.  The Sector Stalwarts -  Alex & Kim Barani, Co-Founders, Kinetic Natural Products Distributor
5.  The Retail Revolutionary - Joanne Hill, Founder, Amaranth Wellbeing
6.  The True Pioneer - Mark Smith, Director General, NATRUE
7.  The Creative Disruptor - Millie Kendall, CEO, British Beauty Council
8.  The Brand Whisperer - Helen Yeardsley, Founder, Y Consultancy
9.  The Mane Attraction - Tabitha James Kraan, Founder, Tabitha James Kraan Organic Haircare
10. The DIY Queens - Elsie Rutterford & Dominika Minarovic, Co-Founders, BYBI Beauty
11. The Natural Change-Maker - Emma Thornton, Founder, True Skincare
12. The People Person - Charlotte Vohtz, CEO, Green People
13. The Conscientious Curator - Katie Hill, Co-Founder, MyGreenPod
14. The Ethical Educators - Gail & Gareth Desprès, Co-Founders, School of Natural Skincare
15. The Shining Star - Ailish Lucas, Founder, The Glow Getter Collective
16. The Standard-Setter - Fiona Klonarides, Founder, The Beauty Shortlist
17. The Natural Retailer - Victoria Wood, Founder, Greener Beauty
18. The Naturally Inspired Scientist - Dr Barbara Olioso, Founder, The Green Chemist Consultancy
19. The Organic Originator - Amanda Winwood, Founder, Made for Life Organics
20. The Purposeful Pioneer - Laura Franklin-Hollier, CEO, Persephone Beauty
21. The Digital Doyenne - Sonia White, CEO, LoveLula
22. The Pink Pamperers - Luke Sherriff & Kirstie Allen, Co-Founders, Pinks Boutique
23. The Grinning Guru - Ben Wigley, Co-Founder, Big Green Smile
24. The Household Name - Robert Tisserand, Consultant & Educator, Tisserand Institute
25. The Minimal Master - Zaffrin O’Sullivan, Founder, Five Dot Botanics

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