Treat soil, the skin of the Earth, as you would your own skin.
Soil, just like our skin, is a living, breathing eco-system. It is the living skin of our Earth. But a third of the Earth’s soil is degraded, threatening animal and plant habitats, and increasing greenhouse gas emissions. For over a century, Weleda has been growing the plants used to make our iconic products using natural, soil-friendly methods. We keep soil healthy and make it as biodiverse as possible by using soil-friendly biodynamic farming methods and collaborating with regenerative farming projects around the world. Our commitment to soil is at the heart of all our ingredient sourcing because it is the key to thriving ecosystems. Without healthy soils, we cannot tackle the crisis facing nature today.
JOIN OUR PLEDGE TO #SaveEarthsSkin
Weleda, in collaboration with DIRT charity and Arizona Muse, is embarking on a mission to Save Earth’s Skin.
"Weleda’s Save Earth’s Skin mission is all about treating soil, like we would our own skin – without harsh chemicals and in a way that demands care. We can all do our bit when it comes treating the Earth with the respect it deserves.”
Arizona Muse - model, environmental activist & founder of DIRT
It starts with us!
In the same way we protect our skin, we can protect the Earth’s skin. Get involved with these simple tips:
Tip 1: Look for third party certifications
To make sure a product is delivering against what it's claiming, look for certifications and third party standards that have independent testing measures. With Weleda, you can feel confident that the products are made in a way that respects the Earth.
Tip 2: Be mindful about what you eat and drink
Buying organic and biodynamic food and drink means the farming abstains from the use of chemical pesticides and synthetic mineral fertilisers. This in turn benefits the soil, plants and animal habitats.
Tip 3: Plant flowers in your garden
Plant myriad flowers and allow wild plants to grow in your garden; by not trimming your lawn too short, you provide habitats for small organisms. Grow crops in bare patches to prevent erosion.
Tip 4: Choose peat-free compost
Whether you have your own garden, a balcony, indoor plants, or support an urban garden project, compost feeds the soil and keeps it healthy and vital. Ensure the compost you're using is peat-free.
What else can you do to help?
Start making greener beauty choices which will positively impact the planet. To help consumers steer a more confident path through the murky sea of ‘greenwash’, baffling jargon and confusing claims, the Sustainable Beauty Coalition has created the Planet Positive Beauty Guide - providing easy-to-digest information to help us all make greener beauty choices.
Download the Planet Positive Beauty Guide today for dozens of practical ways to Save Earth’s Skin
By supporting Weleda, together, we take action for soil health.
80% of all plant ingredients are organic.
40% of our plant ingredients will be biodynamic by 2025.
Weleda gardens are cultivated using biodynamic principles.
Sustainable supply chain certified by UEBT "Sourcing with Respect".
By integrating compost more CO2 is bound than emitted.
Our regenerative farming partnerships will increase from 50 to 60 by 2025.
Our corporate footprint is carbon neutral (GHG Protocol Scope 1 & 2).
As a B-Corp, we actively work on a model for a sustainable economy.
Our skin and soils are quite alike, and at Weleda we believe both are equally worth protecting and caring for.
Did you know?
Soil, just like our skin, has a microbiome.
One teaspoon of soil can hold more organisms than there are people on the planet.
50% of CO2 is bound in our soils. They are the largest CO2 reservoirs after the oceans.
The equivalent of 30 football pitches of soil is lost every minute to degradation.
It can take up to 2,000 years for ten centimetres of soil to emerge naturally.
Together with Arizona Muse, DIRT charity, and the Sustainable Soil Alliance, we embark on a journey to educate about the importance of healthy soil. In the UK, Weleda has once again partnered with the charity TreeSisters and will plant a tree for every Skin Food product sold from April through to June on weleda.co.uk, through Weleda Wellbeing Advisors, and via select retailer partners. Given that one tube of Weleda Skin Food is sold every 10 seconds worldwide, that’s a lot of trees!
Globally, Weleda invests an additional 1% of turnover in the preservation of biodiversity, climate protection and soil conservation, and in 2022, Weleda is committing an additional €400,000 to soil-focussed projects across the world.
#GetDirty to #SaveEarthsSkin
We can all make a difference! Join our mission to help raise awareness about the importance of soil for the future of our planet. In the UK, we will encourage people to get their hands dirty by planting more native herbs, flowers, vegetables and trees to increase soil health and help prevent soil erosion in the fight against climate change. Share your soil-friendly tips with your communities on social media by using hashtags #GetDirty and #SaveEarthsSkin. Marie Claire and Arizona Muse are helping us spread the word - view the article here.
“At Weleda, our sustainability commitment goes beyond sourcing high quality, organic raw materials. We also care about how they are grown. We recognise how important healthy soil is, not only to make our high-quality products, but for the future of our planet and everyone who lives on it. Commitment to soil biodiversity is at the heart of all our product sourcing. Improving and supporting soil biodiversity to make it as healthy as possible, is a priority, through natural, biodynamic farming and collaboration with soil-focussed regenerative farming projects across the world. We’re so pleased to be working with Arizona and DIRT and hope that together, we can make the impact necessary to inspire real change and improve soil health for good.”
Jayn Sterland, MD Weleda UK and Chair of the Sustainable Beauty Coalition